667-tsuu no Love Letter

A story unfolds about Touma and Yui, detailing their meeting and growing feelings for each other, expressed through letters after they are separated. The narrative is later revealed to be constructed from messages sent by the public following Morinaga's announcement in March 2022 that it would stop producing Lipton Milk Tea. The ad, directed by Toshitaka Shinoda for Morinaga Milk Industry, promotes the reintroduction of Lipton Milk Tea in a carton format.