Onnanoko dake ga Wakaru Uta: Only Girls Get It

A promotional music video was produced for a brand of feminine care products by a Japanese company. The video includes an English-language song with Japanese subtitles. The company's president highlighted that women menstruate for approximately six years and nine months in their lifetime. With evolving gender roles and extended work participation, women experience more menstrual cycles. The video describes the emotional effects of menstruation using animal metaphors, emphasizing that these are natural and that women remain themselves through these changes. It advocates for body positivity and workplace understanding, suggesting that women should not be dismissed due to the biological process they undergo over nearly seven years.