Koi ka Mahou ka Wakaranai!

A boy named Miyamae Kaito is unable to use magic, which threatens his childhood promise with a friend to master it together. On the verge of giving up, he suddenly gains magical ability. The magic he acquires causes anyone who meets his gaze to fall in love with him. While gaining popularity, Kaito questions whether this form of magic is appropriate. The story explores his experiences as he navigates this unexpected power in a school setting.